Increasingly athletes are seeing that they can profit from their digital identity above and beyond their contracts with teams. One way the property and copyright rights to one’s Name, Image and Likeness (NIL) in the virtual world is through the issuance of non-fungible tokens (NFTs) an innovation made possible, initially, through developments on the Ethereum platform.
Professional athletes have the most to gain by taking advantage of these Web3 innovations. But, now, even college-age athletes are eligible to capitalize on their NIL due to a recent ruling by the National Collegiate Athletic Association (NCAA).
Now collegiate athletes can join with others in the Sports-ISAO by engaging with our partners, DataVault and Code of Arms. These two firms have developed an NFT Exchange tailored to athletes and a Registry for making a Claim of Ownership. They can help you to follow trends and attend informative webinars on how to set-up NFTs for protecting NIL digital assets.