By: B. Rhodes, Sports-ISAO In our increasingly complex world, it always good go back to the basics from time-to-time. This especially true for athletes, whose livelihood is their personal brand on the internet. From that perspective, personal athlete brands online includes: websites (owned/official, sponsored/sponsors, or governing bodies), social media personas (Instagram, Twitter, Facebook), and email […]
A comprehensive framework for pooling resources and capabilities.
Defending the brand name of athletes, teams, leagues and sponsors is one aspect of a robust cybersecurity program. There are multiple commercial vendor products that offer brand name protection. Another approach is to join an ISAO to pool the threat analysis and tracking resources of the larger trust community. This is how the Sports-ISAO works. […]