Defending the brand name of athletes, teams, leagues and sponsors is one aspect of a robust cybersecurity program. There are multiple commercial vendor products that offer brand name protection. Another approach is to join an ISAO to pool the threat analysis and tracking resources of the larger trust community. This is how the Sports-ISAO works. It is a force multiplier for engaging the expertise of specialists in social media monitoring, threat monitoring and analysis and threat modelling and prediction.
But brand name protection is not the only benefit from joining an ISAO. Other programs such as immunity protection from data breach penalties, physical security, IT infrastructure monitoring and penetration testing and other benefits are available through the Sports-ISAO. Contact us to lean more.